PELATIHAN DESIGN THINKING DALAM MENDORONG INOVASI DAN KEWIRAUSAHAAN PADA GENERASI Z

Dhieka Lantana - Universitas Nasional
Fauziah Fauziah - Universitas Nasional
Trinugi Harjanti - Sekolah Tinggi Teknologi Informasi NIIT I-TECH
Tri Waluyo - Universitas Nasional
Istiana Khaerunisa - Universitas Nasional
Puan Mahara - Universitas Nasional
Nur Rosa - Universitas Nasional
Aldhi Lantemona - Universitas Nasional
Lamya Aljufri - Universitas Nasional
Jauza Rizkiani - Universitas Nasional

Abstract


The increasingly competitive economic environment requires young people to develop innovative mindsets and adaptive entrepreneurial skills. However, many adolescents who can create business products still lack a systematic approach to identifying customer needs and designing appropriate solutions. Design thinking serves as a strategic approach to fostering critical, creative, and problem-solving mindsets in entrepreneurship. This program aims to enhance Gen Z’s understanding of innovation and entrepreneurship through design thinking training. The method involves interactive sessions including lectures, case studies, and discussions, with evaluation using pre-test and post-test. The results show an increase in the average score from 47.2 to 79.2, representing a gain of 32 points (67.8%). This indicates improved understanding of empathize, define, ideate, prototype, and test stages. Design thinking training is effective in strengthening conceptual understanding and fostering an entrepreneurial mindset among Gen Z.

 

ABSTRAK

Perkembangan ekonomi yang kompetitif menuntut generasi muda memiliki pola pikir inovatif dan kemampuan kewirausahaan yang adaptif. Namun, banyak remaja yang mampu membuat produk usaha belum memahami pendekatan sistematis dalam mengidentifikasi kebutuhan konsumen dan merancang solusi yang tepat. Design thinking menjadi pendekatan strategis untuk membangun pola pikir kritis, kreatif, dan problem-solving dalam kewirausahaan. Kegiatan ini bertujuan meningkatkan pemahaman inovasi dan kewirausahaan pada Generasi Z melalui pelatihan design thinking. Metode yang digunakan berupa pelatihan interaktif melalui pemaparan materi, studi kasus, dan diskusi, dengan evaluasi menggunakan pre-test dan post-test. Hasil menunjukkan peningkatan skor rata-rata dari 47.2 menjadi 79.2 atau naik 32 poin (67.8%). Hal ini menunjukkan peningkatan pemahaman terhadap tahapan empathize, define, ideate, prototype, dan test. Pelatihan design thinking efektif dalam memperkuat pemahaman konseptual dan membangun mindset kewirausahaan Generasi Z.


Keywords


Design Thinking, Innovation, Entrepreneurship, Gen Z.

Full Text:

PDF

References


Bender-Salazar, R. (2023). Design thinking as an effective method for problem-setting and needfinding for entrepreneurial teams addressing wicked problems. Journal of Innovation and Entrepreneurship, 12(1). https://doi.org/10.1186/s13731-023-00291-2

Favour Oluwadamilare Usman, Azeez Jason Kess-Momoh, Chidera Victoria Ibeh, Akinola Elumakin Elufioye, Valentine Ikenna Ilojianya, & Oluwaseun Peter Oyeyemi. (2024). Entrepreneurial innovations and trends: A global review: Examining emerging trends, challenges, and opportunities in the field of entrepreneurship, with a focus on how technology and globalization are shaping new business ventures. International Journal of Science and Research Archive, 11(1), 552–569. https://doi.org/10.30574/ijsra.2024.11.1.0079

Firman, A., Mansyur, M., Latief, F., Z, N., Hidayat, A. M. R. F., & Baharuddin, I. (2023). Membangun literasi kewirausahaan bagi generasi muda. JMM (Jurnal Masyarakat Mandiri), 7(1), 574. https://doi.org/10.31764/jmm.v7i1.12386

Gottlieb, M., Wagner, E., Wagner, A., & Chan, T. (2017). Applying design thinking principles to curricular development in medical education. AEM Education and Training, 1, 21–26. https://doi.org/10.1002/aet2.10003

Hidayat, A. I. (2024). The future of employment: How Generation Z is reshaping entrepreneurship through education? Edu Spectrum: Journal of Multidimensional Education, 1(1), 28–37. https://doi.org/10.70063/eduspectrum.v1i1.28

Karloopia, J. J., & Agrawal, R. (2025). Navigating the landscape of design thinking: Evolution, current trends and future research perspectives. Business Process Management Journal, 1–26. https://doi.org/10.1108/BPMJ-10-2024-1007

Lee, C. (2025). The effect of design thinking education on college students’ entrepreneurship, creative self-efficacy, and social problem-solving skills. The Journal of Korean Career·Entrepreneurship & Business Association, 9(5), 145–165. https://doi.org/10.48206/kceba.2025.9.5.145

Palavesh, S. (2024). The role of design thinking in conceptualizing and validating new business ideas. Journal of Informatics Education and Research. https://doi.org/10.52783/jier.v4i3.1294

Rösch, N., Tiberius, V., & Kraus, S. (2023). Design thinking for innovation: Context factors, process, and outcomes. European Journal of Innovation Management, 26(7), 160–176. https://doi.org/10.1108/EJIM-03-2022-0164

Siregar, I. J. K., Amanda, T., & Syahputra, H. (2025). Kewirausahaan di kalangan Gen Z: Suatu kajian. Jurnal Ilmiah Universitas Batanghari Jambi, 25(1), 239. https://doi.org/10.33087/jiubj.v25i1.5857

Zinurova, R., Nikitina, T., & Fatkhullina, L. (2022). Social practices and socio-psychological characteristics of Generation Z (Based on the results of focus group research). Vestnik Tomskogo Gosudarstvennogo Universiteta, 146–158. https://doi.org/10.17223/15617793/476/16




DOI: https://doi.org/10.59818/jpm.v6i2.2745