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BibTex Citation Data :
@article{Tijarah83,
author = {Yasir Fauzi and Ikah Mudrikah},
title = {PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP LOYALITAS NASABAH KEPEMILIKAN RUMAH DI BANK BRI SYARIAH KANTOR CABANG BANDUNG SUNIARAJA},
journal = {Tijarah: Jurnal Ekonomi Syariah},
volume = {1},
number = {1},
year = {2024},
keywords = {Price, Product Quality, and Loyalty / Harga, Kualitas Produk, dan Loyalitas},
abstract = {This research was conducted to find out how much influence Price and Product Quality have on customer loyalty home ownership at Bank BRI syariah Bandung Suniaraja Branch Office. The method method used is an associative quantitative method, so a questionnaire is needed to find out the responses of questionnaire to find out the responses of home ownership customers at Bank BRIsyariah Bandung Suniaraja Branch Office. The data required is primary data. primary. In addition to data from questionnaires which are processed using the IBM SPSS Statistic 23 application, the authors also get data from experts' theories about price and product quality on loyalty. price and product quality on loyalty, with the results of the simultaneous test (F test) to strengthen the research. to strengthen the research. The results of the study indicate that there is an influence price and product quality on loyalty, namely in the F test is Fhitung > Ftable (13.155> 3.52) and significance 0.000 <0.05 then H0 is rejected and H1 is accepted. So it can be said that the effectiveness of Price and Product Quality Product quality simultaneously have a significant effect on customer loyalty at Bank BRI Syariah Bandung Suniaraja. The coefficient of determination obtained obtained amounted to 58.1%, this indicates that price and product quality product quality affect loyalty and the remaining 41.9% is influenced by other factors not examined. other factors that were not studied.ABSTRAKPenelitian ini dilakukan untuk mengetahui seberapa besar pengaruh Harga dan Kualitas Produk terhadap loyalitas nasabah kepemilikan rumah di Bank BRIsyariah Kantor Cabang Bandung Suniaraja. Metode yang digunakan adalah metode kuantitatif asosiatif, sehingga diperlukan kuesioner untuk mengetahui tanggapan nasabah kepemilikan rumah di Bank BRI syariah Kantor Cabang Bandung Suniaraja. Data yang dibutuhkan adalah data primer. Selain data dari kuesioner yang diolah dengan menggunakan aplikasi IBM SPSS Statistic 23, penulis juga dapat data-data dari teori para ahli tentang harga dan kualitas produk terhadap loyalitas, dengan hasil uji simultan (uji F) untuk memperkuat penelitian. Hasil penelitian menujukan bahwa adanya pengaruh harga dan kualitas produk terhadap loyalitas yaitu dalam uji F adalah Fhitung > Ftabel (13,155 > 3,52) dan signifikansi 0,000 < 0,05 maka H0 ditolak dan H1 diterima. Maka dapat dikatakan bahwa efektivitas Harga dan Kualitas Produk secara simultan berpengaruh signifikan terhadap loyalitas nasabah di Bank BRI Syariah Bandung Suniaraja. Adapun nilai koefisien determinasi yang diperoleh sebesar sebesar 58.1% hal ini menunjukan bahwa harga dan kualitas produk berpengaruh terhadap loyalitas dan sisanya 41.9% dipengaruhi oleh faktor lain yang tidak diteliti.},
issn = {2830-5183}, doi = {10.59818/tijarah.v1i1.83},
url = {https://jurnal.penerbitwidina.com/index.php/TIJARAH/article/view/83}
}
Refworks Citation Data :
@article{{Tijarah}{83}, author = {Fauzi, Y., Mudrikah, I.}, title = {PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP LOYALITAS NASABAH KEPEMILIKAN RUMAH DI BANK BRI SYARIAH KANTOR CABANG BANDUNG SUNIARAJA}, journal = {Tijarah: Jurnal Ekonomi Syariah}, volume = {1}, number = {1}, year = {2024}, doi = {10.59818/tijarah.v1i1.83}, url = {} }Refbacks
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