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BibTex Citation Data :
@article{Tijarah3240,
author = {Denti Sri Insani and Akfah Zakiah Jamilah and Wildan Abdussalam},
title = {Literasi Keuangan Syariah dan Pengaruhnya terhadap Minat Masyarakat Pedesaan Menggunakan Produk Asuransi Syariah (Studi pada Masyarakat Desa Jayagiri Kecamatan Lembang Kabupaten Bandung Barat)},
journal = {Tijarah: Jurnal Ekonomi Syariah},
volume = {5},
number = {2},
year = {2026},
keywords = {Islamic Financial Literacy, Islamic Insurance, Rural Community, Insurance Interest, Takaful.},
abstract = {ABSTRAKTingkat partisipasi masyarakat dalam asuransi syariah masih relatif rendah, yang berkaitan erat dengan rendahnya tingkat literasi keuangan syariah. Kondisi ini terutama terlihat pada masyarakat pedesaan yang memiliki keterbatasan dalam mengakses informasi keuangan. Penelitian ini bertujuan untuk mengkaji pengaruh literasi keuangan syariah terhadap minat masyarakat pedesaan dalam menggunakan produk asuransi syariah di Desa Jayagiri, Kecamatan Lembang, Kabupaten Bandung Barat. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Data dikumpulkan melalui kuesioner yang disebarkan kepada 100 responden yang dipilih menggunakan rumus pengambilan sampel Lemeshow. Data dianalisis menggunakan statistik deskriptif dan regresi linier sederhana dengan bantuan IBM SPSS Statistics versi 27. Hasil penelitian menunjukkan bahwa literasi keuangan syariah berpengaruh positif dan signifikan terhadap minat masyarakat dalam menggunakan asuransi jiwa syariah. Koefisien regresi sebesar 0,544 dan nilai signifikansi sebesar 0,000 (<0,05) menunjukkan bahwa semakin tinggi tingkat literasi keuangan syariah, semakin tinggi pula minat masyarakat terhadap produk asuransi syariah. Literasi keuangan syariah mampu menjelaskan sebesar 41,2% variasi minat masyarakat pedesaan dalam menggunakan asuransi syariah (R² = 0,412), sedangkan 58,8% lainnya dipengaruhi oleh variabel di luar model penelitian. Temuan ini menunjukkan bahwa peningkatan literasi keuangan syariah dapat mendorong partisipasi masyarakat dalam layanan asuransi syariah, khususnya pada masyarakat pedesaan. ABSTRACTThe level of public participation in Islamic insurance remains relatively low, which is closely related to the low level of Islamic financial literacy. This condition is particularly evident in rural communities where access to financial information is often limited. This study aims to examine the effect of Islamic financial literacy on rural community interest in using Islamic insurance products in Jayagiri Village, Lembang District, West Bandung Regency. The study employed a quantitative approach using a survey method. Data were collected through questionnaires distributed to 100 respondents selected using the Lemeshow sampling formula. The data were analyzed using descriptive statistics and simple linear regression with IBM SPSS Statistics version 27. The findings indicate that Islamic financial literacy has a positive and significant effect on public interest in Islamic life insurance. The regression coefficient of 0.544 and significance value of 0.000 (<0.05) demonstrate that higher levels of literacy are associated with increased interest in Islamic insurance products. Islamic financial literacy explains 41.2% of the variation in rural communities' interest in using Sharia insurance (R² = 0.412), while 58.8% is influenced by variables outside the model. These findings suggest that improving Islamic financial literacy can enhance public participation in Islamic insurance services, particularly among rural communities.},
issn = {2830-5183}, doi = {10.59818/tijarah.v5i2.3240},
url = {https://jurnal.penerbitwidina.com/index.php/TIJARAH/article/view/3240}
}
Refworks Citation Data :
@article{{Tijarah}{3240}, author = {Insani, D., Jamilah, A., Abdussalam, W.}, title = {Literasi Keuangan Syariah dan Pengaruhnya terhadap Minat Masyarakat Pedesaan Menggunakan Produk Asuransi Syariah (Studi pada Masyarakat Desa Jayagiri Kecamatan Lembang Kabupaten Bandung Barat)}, journal = {Tijarah: Jurnal Ekonomi Syariah}, volume = {5}, number = {2}, year = {2026}, doi = {10.59818/tijarah.v5i2.3240}, url = {} }Refbacks
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