How to cite (IEEE): S. Asri, A. Gumilar, & d. Nurjanah "FROM SURVIVAL TO GROWTH: ENTREPRENEURIAL JOURNEY PELAKU UMKM KULINER DI FOOD COURT ALUN-ALUN CIAMIS," KONTAN: Jurnal Ekonomi, Manajemen dan Bisnis, vol. 5, no. 3, , Sep. 2026. https://doi.org/10.59818/kontan.v5i3.2936

How to cite (APA): Asri, S., Gumilar, A., & Nurjanah, d. (2026). FROM SURVIVAL TO GROWTH: ENTREPRENEURIAL JOURNEY PELAKU UMKM KULINER DI FOOD COURT ALUN-ALUN CIAMIS. KONTAN: Jurnal Ekonomi, Manajemen dan Bisnis, 5(3). https://doi.org/10.59818/kontan.v5i3.2936

How to cite (Chicago): Asri, Siti Nurafina, Gumilar, Angga, AND Nurjanah, dara. "FROM SURVIVAL TO GROWTH: ENTREPRENEURIAL JOURNEY PELAKU UMKM KULINER DI FOOD COURT ALUN-ALUN CIAMIS" KONTAN: Jurnal Ekonomi, Manajemen dan Bisnis [Online], Volume 5 Number 3 (29 September 2026) https://doi.org/10.59818/kontan.v5i3.2936

How to cite (Vancouver): Asri S, Gumilar A, & Nurjanah d . FROM SURVIVAL TO GROWTH: ENTREPRENEURIAL JOURNEY PELAKU UMKM KULINER DI FOOD COURT ALUN-ALUN CIAMIS. KONTAN: Jurnal Ekonomi, Manajemen dan Bisnis [Online]. 2026 Sep; 5(3). https://doi.org/10.59818/kontan.v5i3.2936

How to cite (Harvard): Asri, S., Gumilar, A., & Nurjanah, d. ,2026. FROM SURVIVAL TO GROWTH: ENTREPRENEURIAL JOURNEY PELAKU UMKM KULINER DI FOOD COURT ALUN-ALUN CIAMIS. KONTAN: Jurnal Ekonomi, Manajemen dan Bisnis, [Online] 5(3). https://doi.org/10.59818/kontan.v5i3.2936

How to cite (MLA8): Asri, Siti Nurafina, Angga Gumilar, & dara Nurjanah. "FROM SURVIVAL TO GROWTH: ENTREPRENEURIAL JOURNEY PELAKU UMKM KULINER DI FOOD COURT ALUN-ALUN CIAMIS." KONTAN: Jurnal Ekonomi, Manajemen dan Bisnis [Online], 5.3 (2026): ##plugins.citationFormats.mla.noPages## Web. 23 Oct. 2026 , https://doi.org/10.59818/kontan.v5i3.2936

BibTex Citation Data :

@article{KONTAN2936,
    	author = {Siti Nurafina Asri and Angga Gumilar and dara Nurjanah},
    	title = {FROM SURVIVAL TO GROWTH: ENTREPRENEURIAL JOURNEY PELAKU UMKM KULINER DI FOOD COURT ALUN-ALUN CIAMIS},
    	journal = {KONTAN: Jurnal Ekonomi, Manajemen dan Bisnis},
    	volume = {5},
    	number = {3},
    	year = {2026},
    	keywords = {Entrepreneurial Journey, Food and Beverage SMEs, Business Resilience, Business Transformation ; Entrepreneurial Journey, UMKM Kuliner, Resiliensi Usaha, Transformasi Bisnis},
    	abstract = {This study examines the dynamics of the development of culinary SMEs as they face competition, shifts in consumer behavior, and the need to adapt their businesses in the digital age. These conditions drive business owners to both survive and thrive through an entrepreneurial journey. The study aims to analyze the entrepreneurial journey of culinary SME owners at the Alun-Alun Ciamis Food Court as they strive to ensure business sustainability and achieve business growth. The study employs a qualitative approach using a case study method, involving observation, in-depth interviews, and documentation. The findings reveal that the entrepreneurial journey of these SME operators is characterized by the ability to adapt to market changes, the utilization of digital media as a promotional tool, product and service innovation, and the ability to build relationships with consumers. Additionally, factors such as resilience, business experience, and survival strategies are crucial elements in driving business transformation from a survival mode toward growth. This study concludes that the entrepreneurial journey reflects the ability of SME operators to adapt, innovate, and foster business sustainability amidst a competitive business environment. ABSTRAKPenelitian ini berangkat dari dinamika perkembangan UMKM kuliner yang menghadapi persaingan, perubahan perilaku konsumen, dan tuntutan adaptasi bisnis di era digital. Kondisi tersebut mendorong pelaku usaha untuk bertahan sekaligus berkembang melalui proses entrepreneurial journey. Penelitian ini bertujuan menganalisis entrepreneurial journey pelaku UMKM kuliner di Food Court Alun-Alun Ciamis dalam mempertahankan keberlangsungan usaha hingga mencapai pertumbuhan usaha. Penelitian menggunakan pendekatan kualitatif dengan metode studi kasus melalui observasi, wawancara mendalam, dan dokumentasi. Hasil penelitian menunjukkan bahwa entrepreneurial journey pelaku UMKM ditandai oleh kemampuan beradaptasi terhadap perubahan pasar, pemanfaatan media digital sebagai sarana promosi, inovasi produk dan pelayanan, serta kemampuan membangun relasi dengan konsumen. Selain itu, faktor resiliensi, pengalaman usaha, dan strategi bertahan menjadi elemen penting dalam mendorong transformasi usaha dari kondisi survival menuju growth. Penelitian ini menyimpulkan bahwa entrepreneurial journey merepresentasikan kemampuan pelaku UMKM dalam beradaptasi, berinovasi, dan menciptakan keberlanjutan usaha di tengah lingkungan bisnis yang kompetitif.},
        	issn = {2829-2154},        	doi = {10.59818/kontan.v5i3.2936},
        	url = {https://jurnal.penerbitwidina.com/index.php/KONTAN/article/view/2936}
    }
    

Refworks Citation Data :

@article{{KONTAN}{2936}, author = {Asri, S., Gumilar, A., Nurjanah, d.}, title = {FROM SURVIVAL TO GROWTH: ENTREPRENEURIAL JOURNEY PELAKU UMKM KULINER DI FOOD COURT ALUN-ALUN CIAMIS}, journal = {KONTAN: Jurnal Ekonomi, Manajemen dan Bisnis}, volume = {5}, number = {3}, year = {2026}, doi = {10.59818/kontan.v5i3.2936}, url = {} }