The PDF file you selected should load here if your Web browser has a PDF reader plug-in installed (for example, a recent version of Adobe Acrobat Reader).
If you would like more information about how to print, save, and work with PDFs, Highwire Press provides a helpful Frequently Asked Questions about PDFs.
Alternatively, you can download the PDF file directly to your computer, from where it can be opened using a PDF reader. To download the PDF, click the Download link above.
BibTex Citation Data :
@article{KONTAN203,
author = {Heni Susilowati and Dewi Widyaningsih},
title = {CUSTOMER LOYALTY: DITINJAU DARI PERSPEKTIF CUSTOMER DELIGHT DAN HOTEL ATMOSPHERE DI HOTEL HARRIS SOLO},
journal = {KONTAN: Jurnal Ekonomi, Manajemen dan Bisnis},
volume = {1},
number = {2},
year = {2022},
keywords = {Customer Delight; Hotel Atmosphere; Customer Loyalty / Kepuasan Pelanggan; Suasana Hotel; Loyalitas Pelanggan},
abstract = {Customer loyalty is known as the basis for achieving successful marketing and beating the competition. This study aims to determine how much influence fairness, appreciation, finishing touches and hotel atmosphere have on customer loyalty at Hotel Harris Solo. The population of this research is visitors who come to Hotel Harris Solo. Sampling of 100 respondents using non-probability sampling technique. The method of data analysis with multiple linear regression. The results showed that the regression coefficients of fairness and reward had a positive and significant effect on customer loyalty. The final touch variable has no effect on customer loyalty. And the hotel atmosphere variable has a significant and positive effect on customer loyalty.ABSTRAKLoyalitas pelanggan dikenal sebagai dasar untuk mencapai pemasaran yang sukses dan mengalahkan persaingan. Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh keadilan, penghargaan, sentuhan akhir dan suasana hotel terhadap loyalitas pelanggan di Hotel Harris Solo. Populasi penelitian ini adalah pengunjung yang datang ke Hotel Harris Solo. Pengambilan sampel sebanyak 100 responden dengan menggunakan teknik non probability sampling. Metode analisis data dengan regresi linier berganda. Hasil penelitian menunjukkan bahwa koefisien regresi fairness dan reward berpengaruh positif dan signifikan terhadap loyalitas pelanggan. Variabel sentuhan akhir tidak berpengaruh terhadap loyalitas pelanggan. Dan variabel suasana hotel berpengaruh signifikan dan positif terhadap loyalitas pelanggan.},
issn = {2829-2154}, doi = {10.59818/kontan.v1i2.203},
url = {https://jurnal.penerbitwidina.com/index.php/KONTAN/article/view/203}
}
Refworks Citation Data :
@article{{KONTAN}{203}, author = {Susilowati, H., Widyaningsih, D.}, title = {CUSTOMER LOYALTY: DITINJAU DARI PERSPEKTIF CUSTOMER DELIGHT DAN HOTEL ATMOSPHERE DI HOTEL HARRIS SOLO}, journal = {KONTAN: Jurnal Ekonomi, Manajemen dan Bisnis}, volume = {1}, number = {2}, year = {2022}, doi = {10.59818/kontan.v1i2.203}, url = {} }Refbacks
- There are currently no refbacks.
Office Address
Purimelia Asri Complex, Block C3 No. 17, Bojong Emas Village, Solokan Jeruk District, Bandung Regency, Indonesia.
Phone: (022) 873 553 70 | Mobile: +62 81 57000 699
Payment Information
Bank Rakyat Indonesia (BRI)
Account Name: CV. Widina Media Utama
Account Number: 110701000573565
.png)



